Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Learn how to customize templates to match your brand’s style, creating a unique and engaging online presence that resonates ...

Sponsored brands are formally affiliated with the university and may have their own marks or identities (example A), but may also use the master brand lockup (example B)—particularly in promotional ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

Best sustainable fashion brands that put a focus on ethical and responsible practices - Buy better from one of these ...

With nearly two decades of experience across selling media, buying media, and creating content to feed media, I’ve had the ...

In addition to my own 20+ years of experience shopping for plus sizes, I consulted Eves and Heensie to assemble this guide ... offering every style in size 00 to 40. The brand uses its own ...

Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios ...

At Rolex, the creation of a dial is a unique form of alchemy – the coming together of traditional craftsmanship and ...

Unilever and MullenLowe won Gold at The Drum Awards for Advertising in the Interconnected Formats category for a campaign ...

Gamers take note: You don't want to miss your chance to get the Nintendo Switch bundled with Mario Kart 8 Deluxe for $299 at ...