As per the TAM AdEx report, ad volumes on TV for the auto sector witnessed a de-growth of 14% during Jan-Jun 2024 over ...

Research has been described as useless, if it does not translate into innovation and development. Making the statement was ...

Digital Fuel Capital partners with Shopify to enhance sites with custom features, built-in automation, and seamless app ...

Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

A strong cultural brand not only attracts talent who share a company's core values and are likely to thrive within it, but ...

increased brand visibility, and valuable data insights that can guide future strategies. However, to realize these advantages ...

The entities will together deliver comprehensive data-driven solutions designed to meet the evolving needs of brands seeking to improve their digital presence and user experience. Commenting on this ...

The rebranding was unveiled alongside the new AUDI E concept, which, notably, has been developed through a partnership ...

PLDT Inc.’s data arm Kayana Solutions Inc., formerly known as DigiCo, has partnered with Accenture Philippines for the establishment of a digital factory that will initially cater to the MVP Group, ...