Sweetgreen is working to shift away from its salad-centric brand image, expanding its menu to appeal to a broader audience.

When it comes to visual content in the world around us, it’s harder than ever to know what’s real or not. The Drum sat down ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

“Abercombie has redefined its brand image, providing pieces with an elevated look and quality that showcase modern styles,” ...

Representational AI Generated image *Cadbury during the nineties, transformed its Dairy Milk chocolate’s associations to appeal to young adults when the offering was associated with children for ...

The supermodel and sustainability advocate showcases the label’s innovations in stretch denim with an edit of her favorite ...

Available on both Generative AI by Getty Images and Generative AI by iStock, the newly launched Product Placement and Reference Image features allow users to ... flexibility to create backgrounds that ...

I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been ...