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Despite inflationary costs, consumer desire for better-for-you (BFY) products and fluctuating sales numbers in both the ...

Sarah, you’ve worked with brands that engender a lot of loyalty at Exos, Equinox, JetBlue, where you’re on the board. You ...

Pandora just posted its fifth consecutive quarter of double-digit growth. It is transforming from charm bracelets to a full jewelry brand at accessible luxury prices.

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...

View examples of the approved exceptions, and learn how to submit your own questions to the brand board. At CU Boulder, we design our URLs to be clear, user-friendly and predictable. We use URL ...

A recent study found that businesses that implemented a comprehensive scaling strategy experienced an average revenue growth ...

Invest in quality with long-lasting products. Learn about the durability of leather boots, stainless steel knives, and cast ...

For two years after the agreement takes effect, Dr. Patrick Frias, Rady’s CEO, and Kimberly Chavalas Cripe, CHOC’s current ...

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Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.