I remember going to get measured for my first bra in the 1990s. It was in Marks and Spencer, of course, the retailer has had a firm hold on that particular market for decades, and I absolutely cringed ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Marks & Spencer has apologised after a transgender employee approached a 14-year-old girl in the bra section and offered to help. The child's furious mother complained and said it was 'completely ...

Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

MARKS & Spencer has confirmed their bra fitting service is for customers and staff who are “biological” women after a transgender row at a Scots store, it can be revealed. It comes amid the backlash ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...