Apple just dropped the plus sign from Apple TV. It never made any sense anyway. Inside the company's decision to make this ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has ...

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...

On Thursday, Apple and NBCUniversal announced the Apple TV and Peacock Bundle, where customers can sign up for access to both ...

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and ...

Apple has partnered with NBCUniversal for a new subscription bundle that includes Apple TV and Peacock Premium for $14.99 per ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. Apple is rebranding its Apple TV + streaming ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

The streaming service formerly known as Apple TV Plus has rebranded. Name changes aren't unheard of in the streaming world -- just look at HBO Max. Apple TV Plus appears to be the next to switch ...