Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this ...

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Along with declining theater attendance across the industry, AMC's own attendance "declined by 11% in the first quarter of ...

Wimbledon's popularity is surging in India, attracting affluent viewers and brands seeking premium engagement. Viewership has increased significantly, with tennis ranking third among non-cricket ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic. (Scripps News) ...

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AI advertising tip of the iceberg for AMC Networks new partnership AMC is getting into business with Runway, one of Hollywood's favorite generative AI companies.

AMC Entertainment has announced it will increase pre?movie advertisements, striking a deal with National CineMedia to introduce a “platinum spot” before each showing starting July 1. As the largest ...

Marketing teams and pre-visualization artists working with AMC Networks might need to be on their toes. The company has reached an agreement to generate marketing images and pre-visualize projects ...