For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Is she tired? No way! In fact, Lanz, 61, has just published her first book, "Developing Your Marketing Mindset: Real World ...

The technology, called AIDA, has cost the snacking giant more than $40 million so far, but the opportunity to produce ads ...

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

For health and wellness founders, this skepticism isn’t a creative problem – it’s a trust problem. Oleh Poshelyuzhnyy, CEO of ...

Baseball’s development pipeline—with five levels of minor leagues to the majors—is built to progress talent based on readiness, not assumption. It’s a merit-based system that minimizes the risk of ...

Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.