Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Two forces drive results: demand signals (who lives and works nearby) and execution readiness (hours, staffing, inventory, ...

Automation’s rise is inevitable. The choice lies with the leaders who decide how to blend machine capabilities with human creativity. Brands that choose wisely will avoid becoming the punchline of the ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant ...

With a marketing budget of exactly zero, Tanya Van Gastel helped grow sales from her AI-generated headshot business, The ...

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Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...