Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...