Particularly in 2025 when it may be seen as quicker, easier and cheaper than ever to get ads out thanks to AI, the use of ...

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant ...

Stick drift on the PS5 controller is relatively easy to identify. It's the phenomenon in which one of your analog sticks moves on its own, even if you're not touching the controller. This will ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.