If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal. I’m guessing I’ll be among Spotify’s top ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Automation’s rise is inevitable. The choice lies with the leaders who decide how to blend machine capabilities with human creativity. Brands that choose wisely will avoid becoming the punchline of the ...

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...

With the right focus, SEO can fuel GEO results. Here’s the playbook to follow.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...