If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Even before this year’s Spotify Wrapped drops, I have a hunch what mine will reveal. I’m guessing I’ll be among Spotify’s top ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

In an age where every company claims to 'care,' use these 3 pillars of branding build authentic lasting influence.

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

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Brands win Gen Z loyalty by blending high-tech and high-touch. AI-driven convenience + human-centered design creates the kind ...