In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

While marketers' goals haven't changed much over the last 60 years, the methods of achieving those goals must quickly adapt to the data privacy landscape. Personalization has been hailed as the top ...

You have /5 articles left. Sign up for a free account or log in. In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. A recent Adobe Think Tank, a video streaming forum, ...