Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

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Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Alright, let’s talk about making your content work for you in 2025. It feels like everyone’s got a website and is posting ...