Instagram dethroned TikTok as the app with the most downloads in 2023 as the China-owned video app faces scrutiny from US regulators, with some lawmakers warning it poses a security threat.

Instagram outpaced TikTok in global app downloads last year, per estimates from Sensor Tower. Instagram's core photo features, along with its TikTok-like video feed, reels, are helping it win. The ...

When Instagram releases a new feature that is a direct copy of another app, its users fear the worst. In a 2022 essay for Digital Trends, writer Cristina Alexander lamented the "TikTok-ification of ...

Adam Mosseri says Meta got a reality check when TikTok gained steam. Adam Mosseri says Meta got a reality check when TikTok gained steam. is a senior policy reporter at The Verge, covering the ...

Instagram may be taking on TikTok with a new app. The social media platform’s head Adam Mosseri told staff this week that they are considering the launch of a separate app for Reels, its short-form ...

Instagram has rolled out a number of updates in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo. And on Sunday, Instagram parent ...

Is TikTok still the champ, or does Instagram have a shot now with all its recent changes? Let’s break it down. No boring stats — just the good stuff. If you’ve spent even five minutes on TikTok, ...

If you’re a millennial who loves TikTok, then you know the pain of explaining a viral video to someone who doesn’t use the app. Or worse — receiving said video from them in the form of an Instagram ...

In 2026, TikTok and Instagram are looking back to 2016, and remembering the good times—here’s why social media users are so ...

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More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...