Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, when many brands had concerns about hate speech on the platform.

A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.

Apple did not immediately respond to a request for comment, but SpaceX CEO Elon Musk seemingly confirmed the partnership on X, writing: "Medium-resolution images, music, and audio podcasts should work with the current generation Starlink direct-to-phone constellation. The next-generation constellation will support medium-resolution video."

NEW YORK -- X is teaming up with Visa to soon offer a system for real-time payments on the social media platform — signaling some progress in a yearslong vision from billionaire owner Elon Musk to create an “everything app.”

Bloomberg News first reported on Tuesday that Apple, SpaceX and T-Mobile had been secretively working to add support for the network.

Among the guests at Donald Trump's second inauguration in Washington, D.C. today were three billionaire tech CEOs: Amazon's Jeff Bezos, Tesla's Elon Musk, and Meta's Mark Zuckerberg. They were also joined by Google CEO Sundar Pichai and Apple CEO Tim Cook.

Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing ... U.S. regulators have alleged that Apple, for example, has been illegally using its market power to stifle ...

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported on Thursday

Elon Musk and Sam Altman traded barbs on social media ... For now, TikTok is still unavailable in app stores run by Google, Apple, Amazon and Microsoft. Service providers face massive fines ...

More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple