In this article Anjali Tolani of Tamarind Global explains why every Indian wedding is a masterclass in emotional brand ...

A new wave of radically transparent brands built empires by promising to show consumers everything. But as they scale, ...

According to the Ministry, the media rates for print advertisements have been raised from ₹47.40 to ₹59.68 per sq. cm for ...

The new rules, which mirror key principles of the EU's GDPR, are predicted to have an initial negative impact on e-commerce ...

The research found that two in three Indians get annoyed when seeing the same ad repeatedly on a single channel, and 70% ...

The platform integrates voice, messaging, video and AI, and aims to help enterprises move towards what the company calls a ...

Mars Wrigley India has unveiled a refreshed identity for Galaxy chocolate through its new ‘Take Pleasure’ campaign. The brand ...

Chaudhari, an Indian Kabaddi player, has been with UPKL since its first season. Known as the ‘Showman of Kabaddi,’ he began ...

Team Pumpkin will manage PetFresh Kitchen’s digital marketing stack, including campaign execution and conversion optimisation ...

The award will be presented in the coming weeks to Prasoon Joshi, CEO and CCO of McCann Worldgroup India and Chairman Asia ...

Sarda will focus on strengthening the brand's retail experience, storytelling and customer engagement, as announced on ...

Key themes include AR, AI and creator tools in brand storytelling, new formats to engage Gen Z, and case studies showing the ...