It’s the only brand of clubs and balls I ever play with, so it's a little uncomfortable to write a column about the recent ...

Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ ...

To promote ESPN's SEC Network, newly appointed Atlanta-agency Dagger kicked off the "We Love It Here: Fall Anthem" campaign.

Moloco's CARA (Compound Ad Recommendation Architecture), its AI system, e mpowers mobile app marketers to drive business and ...

Tara McRae is leaving Puma after 12 years, and has signed on as CMO of the much-larger Skechers. She announced it in a ...

Many of the shows on ABC, CBS, Fox and NBC are so old that the networks have become the assisted-living facilities of TV.

There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers.

The first week of the 2026 NFL regular season fell 13% to an average 19.5 million viewers per game vs. the record-breaking 22.3 million viewers per game averaged during Week 1 of the previous season.

The Microsoft CEO warned of the risks of training AI models like Anthropic's Claude to be human-like and consider their own ...

"Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year ...

Nearly a quarter of the contracts in the updated list are with major holding companies and among those firms Omnicom has the ...

The Federal Communication (FCC) is seeking comments on its guidance on discounts for political ads, TVTechnology reports. The guidance issued in March seemed to expand the types of organizations that ...