Cable still likes reality TV, but there are only a few stable franchises on premium TV. Creators will follow a similar path as they grow.

Lee, the inventor of the World Wide Web, warned that large language models may replace humans in consuming the internet - ...

Mother LA brings the Battlefield 6 squads to life in a warfare spot featuring actor Zac Efron, 6x NBA All-Star Jimmy Butler, ...

“Rush Street Gaming is a fast-moving, data-driven business that requires a marketing partner who can operate with that same ...

Rol, known for its variety of chilled and frozen pastry and dough products and Real Good Foods, maker of healthy proteins ...

Two promotional messages will run featuring MSNBC's top host Rachel Maddow and the late Maya Angelou. In one 60-second spot, ...

The new service will validate "declared AI" agents such as ChatGPT, Claude and Perplexity deemed a proxy for human consumers, ...

This phenomenon is especially dangerous for sales/marketing teams in B2B companies. This reporter once worked at an organization where a a staffer mistakenly sent a sensitive internal email with sales ...

As consumer anxiety climbs, authenticity and self-reliance aren't just brand values -- they're coping strategies.

Edwards, who has served the industry for more than three decades, including 13 years with WPP and its agencies, said she'll spend more time with her family and "enjoy my many more hours of free time." ...

Google and Fortnite developer Epic Games have agreed to resolve a high profile battle over Play store policies, the companies said late Thursday in a joint filing with U.S. District Court Judge James ...

Brands are experiencing the largest transfer of marketing power in a generation, because AI agents are taking control of purchase decisions, prioritizing objective, machine-readable data over ...