Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...

Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.

Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.

As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

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Six years after being saved from administration, HMV has deepened its community connections and prioritised in-store ...

We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...