Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

As Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...

A trip to Costa Coffee reveals multiple behavioural science biases that can make a significant difference to your bottom line ...

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

From ever-evolving data privacy regulations to a proliferation of digital platforms and devices, marketers face countless ...