More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...