AI startups are entering an increasingly crowded market. As paid acquisition costs rise and new tools compete for attention, many teams are looking beyond traditional advertising to build credibility ...

Eric Futoran is CEO and Co-Founder of Embrace, the solution to help engineers manage the complexity of mobile to build better, bolder experiences. Companies like Take-Two, Miniclip, GOAT, Yahoo!, and ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

For more than a decade, installs served as the anchor metric for mobile user acquisition. They offered a universal way to measure scale, benchmark efficiency, and understand how well campaigns reached ...

Attraction begins with instrumentality. People are drawn to others when the interaction helps them achieve something in that moment, and the principle translates directly into how users relate to ...

The finance app market covers a broad range of personal and business financial needs, from everyday banking and payments to investing, budgeting and credit management. The services available have ...

On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from ...

For years, monetisation teams across the mobile ecosystem have optimised toward a single metric: eCPM. It became the default lens for evaluating ad performance and the primary signal used to measure ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Lack of user engagement and retention are the greatest challenges for app marketers, with churn rates growing to become fairly common. So, working with the top app engagement platforms and services ...