Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging Christmas classic movies.

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

This week I published Cannes Confidential. It’s a 36-page guide I wrote for Raindance on how to best navigate the Cannes Film Festival and Marché du Film. Download your free copy below: Over the years ...

Last weekend I was at the Zurich Film Festival and attended a panel with some of the biggest names in film festivals. The topic of standing ovations came up. Tricia Tuttle, the director of the ...

Last month, I looked at how many film festivals still insist on premiere status, and found that most don’t. Only a small fraction of events require your film to be the first screening anywhere, while ...

Last week, I investigated whether there was a link between the number of people thanked in a movie’s credits and the movie’s quality. That prompted a number of people to ask how the number of ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

It: Chapter Two is an unusual horror film because it's almost three hours long. This means it is longer than 99.78% of all horror films made over the past twenty years. Earlier in the year Avengers: ...