Bias isn’t just a flaw, it's a feature. Biases are the brain’s shortcuts for surviving an overwhelming world. This guide ...

iMotions Lab Full-scale human behavior research solution for multimodal research. Remote Data Collection iMotions Education Smart classroom solution for immersive learning using web-based eye tracking ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Health and wellbeing research in human factors focuses on understanding and enhancing how people interact with their environments to support mental resilience and overall wellbeing. Using biosensor ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...