Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries When you purchase through links on our site, we may earn an affiliate commission.

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected TV inventory through Yahoo DSP. The deal covers all 12 regions where ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...