When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

Wendy Werve is CMO of CM Group, and has over 20 years of experience developing, leading, and executing growth-focused marketing strategies. Like any industry, the marketing field is full of wonky ...

Editor’s Note: We updated this article about integrator marketing on July 22, 2025. The AV industry knows how to wire up a space. But when it comes to marketing ...

When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...