Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

KPIs are your guide to understanding every moving part in your business, and might just be the most important part of management. Too often I see owners fail to get an understanding of how their ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

One thing I see lacking on most dashboards and key performance indicator (KPI) measurement systems companies produce to track their own performance is an external perspective. Companies become so ...

A business monitors key performance indicators (KPIs), such as the level of customer satisfaction, to gauge business performance. This data is often input into a computer application which will ...

One thing I see lacking on most dashboards and key performance indicator (KPI) measurement systems companies produce to track their own performance is an external perspective. Companies become so ...