A common way of testing landing pages is to do a split A/B test. The test setup typically goes like this: (a) Identify the keyword/adgroup sets for which the new landing page will be tested. (b ...

There are a "gazillion" ways to test landing pages that increase conversions, Amber writes. She tells us about a multivariate test that allows marketers to add in a piece of code to a landing page ...

Try adjusting your landing page copy to be written in active voice versus passive voice. Test creating copy and imagery that is solution-oriented instead of feature-centric.

Want to improve your landing page experience? Focus on your users. Make them happy. Use these top tips to optimize your landing pages.

What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

Looking for the right WordPress landing page plugin? We've searched the web to help you find a landing page plugin that will boost conversions on your website.