From Influence to Impact – PATTISON is bridging the gap between social media and DOOH strategy

PATTISON Outdoor now enables brands to extend high-performing social content into Digital Out-of-Home (DOOH) environments, ...

Iran social media strategy pivots to information war amid US-Israel attack

Cyber experts say influence operations in ‘asymmetric’ campaign to intensify moral pressure on US and Israel ...
Michigan Technological University

Planning and Strategy

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...
Forbes

Creating More Social Media Content, Smarter: Strategies That Scale

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. The role of social media in marketing has never been bigger or ...

The Age Of “Interest Media” Is Here—Here’s How Your Business Can Tap In

The era of "interest media" may now be here. Here's what it is and how small businesses can pivot their social media ...
FingerLakes1.com

What to Know Before Using Social Media Growth Platforms Like Stormlikes

The development of social media has become one of the trendy tools that influencers and businesses have been using to augment their online presence in a short time. These services provide an array of ...
Nasdaq

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...