Described as “a visionary thinker with a rare intellect,” unshakable optimist Simon Sinek teaches leaders and organizations how to inspire people.

I discovered Simon Sinek’s “Start with Why” book years ago. The message from the book stayed with me, but I wanted to apply it to my life. I spent much ...

Back in 2009, Simon Sinek wrote a best-selling book called Start with Why that caused a sensation in some circles. Sinek uses the concept of why mostly in corporate examples, but many people have ...

[2] For a more detailed account, see the book based on the talk: Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action. New York, Portfolio, 2009.