Finding the most talented employee for every job can be as tough as finding children’s book character Waldo, something many people, and not just children, wasted hours on back in the 1990s. According ...

Last summer a social enterprise that had successfully launched a savings product for health care on mobile phones in an East African country came to our branding agency with a problem. It had managed ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

CEO, Hudgins Williams Associates, providing marketing communications consulting; strategic planning; and career and executive coaching. To continue reading this ...

The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...

Opinions expressed by Entrepreneur contributors are their own. Cultivating your personal brand is critical for career success. Due to a fiercely competitive job market and business environment, both ...

Though corporate naming rights are nothing new for arenas and stadiums across the United States, this will be the first time ...