Welcome back to Toy Aisle, io9’s regular roundup of all the wonderfully weird and wallet-draining toys we’ve seen floating around the internet. This week: Fantastic Beasts comes to Hot Toys, ...

Back when this new Missing Link Optimus Prime toy was revealed last Summer, I had no idea that it would be this good. The premise of the toy is that Takara Tomy have retooled the original 1985 Optimus ...

No one knows exactly what the Matrix of Leadership is, but it’s an important part of being an Autobot, and it’s what makes a Prime a Prime. Just like the animated version, Lego’s Optimus keeps the ...

The 40th anniversary of the Transformers has arrived, and Hasbro is sure to celebrate in style. Hasbro is bringing back some classics for this celebration, including an updated G1 classic with Takara ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. While the self-transforming Robosen toys of Optimus Prime are ...

Takara Tomy has launched their highly anticipated Missing Link C-01 Convoy Optimus Prime in celebration of the 40th anniversary of the Transformers franchise, and it will make longtime fans giddy with ...

You can not keep a good thing down, as Hasbro is back celebrating the 40th anniversary of Transformers. We have already seen a new Masterpiece Missing Link figure is on the way with C-01, but now it ...

“Freedom is the right of all sentient beings” reads the quote from the original Optimus Prime’s bio cards, a sentiment without which we wouldn’t be here today, leaving him off of a list of the best ...

Hasbro is back with more Transformers reissues, and this time it’s the Transformers Generations War for Cybertron: Siege Commander Jetfire and Transformers Generations Selects Shattered Glass Optimus ...