Nike president and chief executive officer Elliott Hill laid out a more in-depth progress report on his plans to turn around the challenged sportswear company. On the company’s third quarter earnings ...

In a news release, Nike CEO Elliott Hill said the reorganization is designed to eliminate layers of bureaucracy and improve ...

Data from Telsey Advisory Group during Black Friday showed that Adidas, Nike and On were offering discounts in line with last ...

Nike's turnaround will take a bit longer than expected under new CEO Elliott Hill, who outlined his strategy to return the company to growth on Thursday after the retailer blamed deep discounting for ...

In its last reported quarter, Nike Direct sales climbed 22% to $5.3 billion, with Nike brand digital sales increasing 24%. Also during the quarter, the company’s wholesale revenues grew 18%, a notable ...

Nike, the world’s most valuable sports brand, is evolving its business model to get closer than ever to consumers—especially younger ones. Its strategy centers on direct-to-consumer (DTC) sales ...

According to the Statista report, this strategy has allowed Nike to maintain its brand value at $71.6 billion, according to the Kantar BrandZ 2024 ranking, placing it as the number one sports brand ...

Some 25% of activewear brands offer a shopping app and 22% have one activity tracking app or more, according to a new report from Gartner L2. However, only index leaders Nike, Under Armour and Adidas ...

NIKE Inc. NKE is slated to release first-quarter fiscal 2026 results on Sept. 30. The leading sports apparel retailer is estimated to have witnessed year-over-year declines in the top and bottom lines ...

Nike CEO Elliott Hill outlined his strategy to return the company to growth after the retailer blamed deep discounting for declining revenue and profit. The longtime Nike veteran, who returned in ...