Dakota Rodeo is mourning the loss of their admired bucking horse, Cash Deal.

Heading into the final round of the 2025 National Finals Rodeo (NFR), there is one long-game factor that will play a major role in determining this year's World Champions. The NFR Average will pay ...

Lake City, Arcadia, and Okeechobee each hosted a professional rodeo over the recent weekend, drawing many of rodeo’s best to ...

This cowboy has been on fire in 2026, dominating the World Standings, and reaching an impressive seven-figure earnings mark. According to the Professional Rodeo Cowboys Association (PRCA), another ...

The first of 10 go-round runs at the National Finals Rodeo can be nerve-wracking and pressure packed for any competitor. Steer wrestler Tyler Waguespack said he felt some nerves, but that didn’t show ...

It was a phone call Will Lummus had long hoped he would receive. To be clear, there’s no telling how many times Bob Lummus’ name has popped up on Will’s screen. After all, it’s not uncommon for Will ...

Cowboy+ announced today that they have received a historic Emmy nomination for their AI-driven coverage of the 2025 National Finals Rodeo, marking a major milestone for the sport.

Truly Epic, the 2021 gray stallion by $6 million sire Epic Leader, has a new owner and new jockey for the 2026 season. Out of legendary Dash Ta Fame daughter, Famous Silk Panties, "Truly," competed in ...

The National Finals Rodeo is officially over and with 10 full days of action, rodeo fans got to see some of the best performances of the season from some of the greatest jockeys in the sport of barrel ...

Dakota Rodeo Company has long been one of the stock contractors to take great stock to the National Finals Rodeo every year.