“The person who runs the McDonald’s account” is now a contact in my phone. It happened Tuesday night during a mindless scroll of social media when I noticed McDonald’s channels, including Instagram, ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

STATEN ISLAND, N.Y. — McDonald’s is bringing back its whimsical McDonaldland universe for the first time in over two decades, inviting customers to reconnect with beloved characters like Ronald ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...

McDonald's collaborated with artist and streetwear influencer Kerwin Frost for a customized Happy Meal box that includes a McNugget Buddy collectible, which are returning for the first time in more ...

McDonald’s did one thing very few do that made a world of difference regarding its use of data in marketing. With two words, “we’ve seen,” the company led with transparency–a key element in building ...

McDonald’s is spending $100 million on marketing and to help franchises most heavily affected by a recent E. coli outbreak that has sickened more than 100 people and damaged sales. In a memo sent to ...

That McRib Farewell Tour and the Cactus Plant Flea Market collaboration seem to have created quite the buzz for McDonald’s. Well, that and an increasingly uncertain macroenvironment. The Golden Arches ...

A Michigan-specific frozen drink launched recently at McDonald's restaurants. Dubbed the "Pure Michigan Mix," the creation resulted from a collaboration between the state's longstanding "Pure Michigan ...