Of the many choices you face as a small-business owner, one that may cross your mind as you parse the daily headlines is whether to engage in societal marketing. The concept emphasizes a company's ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

In Walter Isaacson's terrific biography of Steve Jobs there's a wonderful passage that describes "The Apple Marketing Philosophy," three clear, concise points drawn up right when the company was ...