The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

You're familiar with the four Ps of the marketing mix and can even rattle them off from memory: product, price, place and promotion. Now you're not sure you heard right, but you could have sworn you ...

As a part of the WARC X Amazon report, Garth Viegas, Marketing Director, North America, at Analytic Edge, speaks about the biggest shifts in the market and how strategic market mix modeling is key to ...