Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Businesses can also use email marketing to collect customer data, which can help refine future campaigns. It’s also a great way to distribute information to a large audience at once, enabling you to ...

You could have the greatest startup idea in the world, but it’s not enough to grow without the right marketing strategy. According to IBM Institute for Business Value, 80% of small businesses in India ...

Yasir Zahoor Rather is the Managing Director at Insights Dubai, a leading digital marketing and growth agency in the Middle East. The AI revolution is here. The number of businesses using AI for at ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

On Monday, Clover is unveiling a new marketing campaign, “Create Your Own Luck,” and its first TV campaign ad spot featuring Emmy-winning actress and entrepreneur Tabitha Brown. The company said the ...

Have you ever wondered how small businesses grow despite limited resources? Effective tools and strategies make all the difference. SMS promotions have emerged as a game-changer in this space. Let us ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Opinions expressed by Digital Journal contributors are their own. Marketing is an expensive proposition. Businesses will often sink several times the cost of developing a product into building ...