A rising figure of Generation Z, Emma Ellingsen has established herself as a key figure in the world of makeup on social ...

Show of hands for how many of you reading this think doing a full face of makeup and styling your hair in five minutes is a complete sham. Oh, all of you? Well, I can't blame you. I was one of you.

As Halloween approaches, everyone's getting excited about what costume they'll wear, the parties they'll hit up, the excessive and highly-anticipated amount of candy they'll score, and just having an ...

"I don't know what to do," social media influencer Olivia Jade shared in a new 16-minute video, the first tutorial she's posted on her channel since her family's legal battle began earlier this year ...

I've only ever been to one wedding, so ever since my sister got engaged and made me the maid of honor, I’ve made it a point to study up. Being the beauty-obsessed person I am, the first thing I ...

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It's not every day that you get to enjoy one of the finer things that life has to offer: dressing up. Yes, the saying "look good, feel good" does ring true here, but we're talking about dressing up ...

In my extensive experience as an avid Halloween enthusiast (I consider myself an expert on all things Halloween makeup—clown makeup, fairy makeup, bat makeup, etc.), I’ve never really been that into ...