A partir du cas de l'entreprise de rencontre en ligne Meetic, cet article montre l'importance du concept de communauté imaginée pour la pratique marketing et particulièrement pour le marketing ...
Le concept de développement durable demande que l'entreprise étende ses relations d'échange au-delà de la sphère économique, dans un rapport nouveau: elle doit rechercher la légitimation de ses ...
Le Club Marketing Avis+, the pan-regional marketing community developed by PVRM (Plus Value Research and Marketing), has formally joined ...
So retail is down and e-commerce is up. This presents entrepreneurs the chance to make an end-run around mass retail. At Little Pim we have been scaling the retail wall since we started selling four ...
He also guided the evolution of the property’s marketing technology, launching Pala’s guest-facing digital platforms, including its mobile app. Earlier in his career, Mr. Le Duff held a range of ...
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