In today's dynamic marketing landscape, where businesses actively seek out innovation and strategic direction, Dr. Philip Kotler's Essentials of Modern Marketing (EOMM) is an innovative masterpiece ...

Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...

5/12/2010 - Can marketing save the world? Well, it can certainly try. In fact, it had better try, since people now invest more of their minds, hearts and spirits in their commercial lives. They also ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the ...

Dr. Philip Kotler, known as one of the biggest names in the field of marketing attended the virtual launch, hosted by MICA, of 'Reimagining Educational Futures in Developing Countries: Lessons from ...

Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority. As an author, consultant and professor, ...