The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Blue Atlas Marketing, a leading B2B digital marketing and web development agency, has been honored with the Global 100 2026 ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

At the world’s largest debut media event in Abu Dhabi, global regulators, investors and innovators examine how capital, ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

India is projected to be the world’s fastest-growing ad market in 2026, supported by cricket world cup, IPL, retail media and ...

When it comes to marketing, it seems like the world is definitely getting smaller. After all, you can build something in Ohio and find a patron for your product in Istanbul. The internet has forever ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

The editorial teams at Automotive News and our Crain Communications sibling publication Ad Age have put our heads together for the second annual Global Automotive Marketing Awards. Staffers debated ...

Yahoo continues to work on damage control following the sudden ousting of former CEO Carol Bartz. A new leaked internal memo reveals that the search site turned "premier" digital media company is ...

Why does anyone today aspire to being a chief marketing officer? It is a tough job. Responsible for building effective global marketing organizations as well as overseeing brands' creative expression, ...