A survey from Demandbase in conjunction with Wakefield Research on B2B digital marketing found that 89% of respondents said their digital marketing mix wasn’t optimized. In terms of digital ...

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media ...

Modern enterprise companies, such as those in the Web3 and blockchain space, understand how to leverage the latest digital marketing tactics to engage with their target audiences. This is where ...

Email is one of the most easy-to-use tools in the marketing arsenal. Only 10% rate it among the toughest, according to a study released earlier this month by Ascend2 and Research Partners. ' But that ...

It’s no secret that Amazon has made advertising one of its biggest focuses in 2019 and beyond. The marketplace is on track to snag 50% of the e-Commerce market share by 2021 and estimated to reach ...

In a world where people spend more than half their day staring at a screen, it’s imperative that businesses use digital marketing to target customers online. Using the right mix of digital marketing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Buchalter, CEO at Intersection. The ...

Social media is the top digital marketing tactic/channel that small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft. The report was based on data ...

PHILADELPHIA—August 02, 2011—Sagefrog Marketing Group, a full-service marketing, interactive and public relations agency, has published the results of its sixth-annual “Business-to-Business (B2B) ...