Marketing Dive

What 2021 means for sports marketing — and how Foot Locker's approaching it now

The athletics market has been crowned one of the winners of the pandemic, but the picture is more complicated than that narrative suggests. According to a joint report from McKinsey & Company and the ...
Business Wire

Relo Metrics Leads the Future of Sports Marketing with its Seventh Patent and Joins its Advanced Portfolio, Transforming Sponsorship Analytics with Currency-Grade Data

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of ...
The Drum

As women’s sport boom continues, where are the unheralded marketing opportunities?

In the first of an Agency Advice mini-series on sport, leading marketers tell us where the cultural and commercial opportunities are still growing in women’s sport. The forward march of women’s sport ...