No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

Everyone is dealing with the challenges in their own way. Recently, McDonald’s ( MCD) CEO Chris Kempczinski examined sales data to gain insight into the economic situation of today’s customers. He ...

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and ...

Lawful yet unethical behaviors of customers can have positive effects and it raises interesting questions.

Home Depot sales are on track, with company executives reporting foot traffic has decreased due to economic conditions.