New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Spotify’s ‘Spreadbeats’ was a creative B2B campaign that turned a standard media-planning spreadsheet into a four-minute ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...

Sheffield-based creative marketing agency, Objective, has established a sister company to support B2B clients in North ...

Omnicom will consolidate its advertising business into three global networks, TBWA, McCann and BBDO, following its acquisition of Interpublic. The new division will be known as Omnicom Advertising and ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think ...

Omnicom will cut more than 4,000 jobs and shut several well known advertising agency brands as part of an immediate ...

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive ...

Omnicom will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13.5 billion ...