Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

Co-branding is usually understood as the use of two or more trademarks on a single product, each mark belonging to a different owner and pointing to a different source. A common example of co-branding ...

Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. As Private Equity Firms and Franchisor initiated strategic ...

For the second year running, Popeyes is offering its Zatarain’s Butterfly Shrimp, a limited-time offer the Atlanta-based fried-chicken chain claims has been a big co-branding success. “First of all, ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...

T. Rowe's head of core market segments says co-branding on financial wellness and advice can increase lead generation. Retirement plan recordkeeper T. Rowe Price Group Inc. is aligning itself with ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japanese-inspired, mood-boosting tincture rooted in their ...

Co-branding is nothing new to the offline world. The strategy has brought terrific success to many companies by creating new products that leverage the existing and complementary strengths of the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney We hear it ...