Before digital platforms dominated the business landscape, marketing held a broader strategic role inside organizations.

Marketing leaders can continue feeding the content machine or invest in experiences that audiences will remember, talk about, ...

Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth ...

Brand integrations have become increasingly common on even relatively prestige projects and the major agency is looking to ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

Most brands track social insights but ignore the moments that matter. Here’s how turning feedback into action can drive real ...

April 06, 2026 - PRESSADVANTAGE - The Celebrity Source, a leading celebrity booking agency with 35 years of industry ...

Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...