From song launches to film trailers and viral challenges, Instagram has steadily emerged as Bollywood’s most reliable marketing partner, one that combines mass reach with cultural intimacy. The ...

Raveena Tandon Apologises to Yami Gautam After Fangirling Over Aditya Dhar’s Dhurandhar From box-office records to heart-melting fan moments, Dhurandhar continues its winning streak. After its ...

Remixing retro songs isn't a new trend in Bollywood, but only a handful of films truly pull it off with an element of novelty. Dhurandhar, starring Ranveer Singh, is one of them. Instead of treating ...

Brands are reviving old Hindi songs to spark nostalgia and trust, but can retro appeal truly build lasting brand equity in the age of AI-driven advertising?

Old songs trending again is no accident. From Instagram Reels nostalgia to films like Dhurandhar using retro hits, here's why classic tracks are going viral across generations.