Product managers and leaders naturally tend to be attracted to consumer products. It is easier to admire and appreciate the value, aesthetics, and ease of use of products that you use in your everyday ...

Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

There’s something wrong with the state of B2B landing pages. According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor ...

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. Last year, 2021, was the year of product-led growth (PLG) ...